About

I'm Hao. Ten years designing, most of it in HCMC, some of it remote.

I grew up in the highlands, which is probably why I care more about how something feels than how clever it looks. Good work, like a good morning, is about flow and clarity.

How I work

I ask a lot of questions before I draw anything. Most design problems are actually communication problems wearing a costume, and the brief is rarely the real brief.

You will get a straight answer from me about whether I am the right person for a project. If I am not, I will say so and point you somewhere better. That has cost me work and I still think it is the right trade.

Outside of it

A quiet morning run. Coffee brewed by hand. Time in nature when I can get it. These keep me grounded, and honestly they feed the work more than any design feed does.

Experience

Designer at Codex Digital

2024 - Present

Designer at Codex Digital

2024 - Present

Graphic Designer, Team Lead at InBold

2018 - 2021

Graphic Designer, Team Lead at InBold

2018 - 2021

Graphic Designer at SCE Project

2017 - 2018

Graphic Designer at SCE Project

2017 - 2018

Jr. Graphic Designer at Thietthach Group

2016 - 2017

Jr. Graphic Designer at Thietthach Group

2016 - 2017

Skills

Brand identity & logo systems

Editorial & publication design

Packaging

Signage & OOH

Print production & artwork

Campaign & social assets

Creative direction & team leadership

Workflow & QA

Skills

Brand identity & logo systems

Editorial & publication design

Packaging

Signage & OOH

Print production & artwork

Campaign & social assets

Creative direction & team leadership

Workflow & QA

Skills

Brand identity & logo systems

Editorial & publication design

Packaging

Signage & OOH

Print production & artwork

Campaign & social assets

Creative direction & team leadership

Workflow & QA

Tools

Have an idea?

Let’s talk!

Or, drop some details below—I’ll be in touch!

Have an idea?

Let’s talk!

Or, drop some details below—I’ll be in touch!

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