Hoang Thien Homestay & Sports
A homestay in the hills of Bảo Lộc, built by a founder who came back to his hometown after 33 years away. The brief was to make the place feel like a return, not a resort.
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Challenges
Three things pulled against each other: personal without amateur, elevated without corporate. Getting both at once was the whole difficulty.
The founder's story had to carry the brand honestly rather than being turned into marketing.
Boutique homestays in Vietnam are multiplying, and most of them look the same: reclaimed wood, string lights, a script logo. Standing apart meant not following that.
My Approach
Results
