Hoang Thien Homestay & Sports

Nestled in the misty hills of Bảo Lộc, Vietnam, Hoàng Thiên Homestay & Sports is more than just a retreat, it’s a heartfelt return to the founder’s hometown after 33 years away. Created as a peaceful getaway for family, friends, and travelers, Hoàng Thiên offers a delicate balance of natural serenity, quiet luxury, and wellness activities.

Industry:

Hospitality

Year:

2024

Role:

Brand Design, Print Design, Signage Design

Tools:

Adobe Creative Cloud

Challenges

The project aimed to build a brand that feels personal yet professional, natural yet elevated. Key challenges included:

Differentiating from other boutique homestays in a competitive emerging market.
Translating the founder’s emotional story into a modern, timeless visual identity.
Maintaining a cohesive brand across all touchpoints—from signage, menus, and room accessories to digital assets—without losing authenticity.
Ensuring a seamless guest experience while keeping the brand elegant and simple.

Challenges

The project aimed to build a brand that feels personal yet professional, natural yet elevated. Key challenges included:

Differentiating from other boutique homestays in a competitive emerging market.
Translating the founder’s emotional story into a modern, timeless visual identity.
Maintaining a cohesive brand across all touchpoints—from signage, menus, and room accessories to digital assets—without losing authenticity.
Ensuring a seamless guest experience while keeping the brand elegant and simple.

Challenges

The project aimed to build a brand that feels personal yet professional, natural yet elevated. Key challenges included:

Differentiating from other boutique homestays in a competitive emerging market.
Translating the founder’s emotional story into a modern, timeless visual identity.
Maintaining a cohesive brand across all touchpoints—from signage, menus, and room accessories to digital assets—without losing authenticity.
Ensuring a seamless guest experience while keeping the brand elegant and simple.