Logofolio
Ten years of logos, more than 50 of them. Some are for businesses that had nothing and needed a place to start; some are for companies that had been running for years and needed to look like it.
Industry:
Year:
Role:
Tools:
Challenges
Every brief is a different problem. A startup with no identity and an established company being rebranded do not need the same thing, even when both ask for "a logo."
A mark has to work at 20 pixels and at 6 metres. Most briefs do not mention this until it becomes a problem.
Clients describe what they want in feelings, not in design terms. Translating "warm but professional" into a shape is most of the job.
My Approach
Results
