Si Cafe
Si Cafe builds its brand on three things: music, coffee, and life. The coffee is Vietnamese, farmed organically, and sold across three lines: Robusta, Arabica, and Blend.
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Challenges
Three product lines, one visual language. Each had to stand on its own while still reading as the same brand when the range sat together on a shelf.
The brand needed to look premium without losing the simplicity its philosophy depends on.
Sustainability had to be present but not preachy. Farmed organically is a fact about the product, not a slogan.
My Approach
Results
